2 Great Ways To Increase Web Site Traffic

These two traffic building techniques have been mentioned many times before but I felt like they should be re-introduced again. If you are like most small internet businesses it is very important to receive all of the free traffic you can get. Keeping the advertising budget down can mean the difference between making a profit or not.

I have found in my many years of web site promotion that you just can’t beat free classifieds or free traffic exchange programs.

Free classifieds sites are a magnet for quality targeted visitors. When someone searches within the site they will be sent right to your keyword rich ad. Most free classified sites offer free photo uploads and URL listings. Most will allow you to run your ad for as long as a month with several renewal periods. Also, in order to stay on top of your category most sites will allow multiple ad submissions weekly. It may seem like your ad is buried deep in a zillion ads but believe it or not most people take advantage of the site’s search capabilities. Do yourself a favor and take advantage of what these free classifieds web sites have to offer. Just think if you placed an ad on ten sites daily what kind of traffic you will receive.

Another great web site promotion tool is traffic exchange sites. If you sell a product that deals with internet marketing or web site promotion, traffic exchange sites are for you. Yes, I know that there are many other sites promoting the same thing but if you have something to offer they will visit. You may even find an advertiser that offers something that can help you promote your site. Many traffic exchange sites offer free sign-up and allow you to generate as many surf credits as you would like by clicking and surfing other sites. Join several of these sites and dedicate an hour each day surfing several of these traffic exchange sites at one time. Again, take advantage of what these sites offer and see how many new visitors you will receive. If you find that you do not have time to sit and surf many of these sites offer low credit cost. When a promotion is on you can buy thousands of credit for less than a penny a credit.

Now these two techniques might be monetarily free but not free from hard work and time. In order to take full advantage of these techniques you will have to set aside some time each night. Good luck.

Internet Marketing – Why Less People Succeed at Making Money Online

More and more people today are looking for a second income. Whether it is to fund a vacation, the college tuition, or just to “make ends meet”; today’s economic times are pushing more people to find additional cash flow. Internet Marketing is one of the fastest growing and profitable businesses today and a source through which many people see as an avenue to gain financial freedom. This freedom, they hope, will allow them more time with family, the opportunity to travel the world and pay their bills before the dreaded call by the creditors.

Trying to find a legitimate online business opportunity can be a frustrating experience, especially if you are a newbie to the world of internet marketing. The main challenge is that there are so many well presented packages available that look great and promises to make you rich overnight. You have seen them all too many times- the mansion on the beach-side-maybe somewhere in the Caribbean possibly, a man or woman standing beside the latest model Audi A6 Sedan and a snap shot of an account showing a seven figure income. Are these legitimate claims? Maybe, but it is not very difficult to set up these pictures in photo-shop. Hello? This is the era of advanced technology, so it is highly possible to create those impressions.

If you are to conduct any research on the internet about making money online and the terms that are associated to that keyword, you will read many reports that 95% of people in Direct Sales or Network Marketing are failing to achieve the intention they first decided to start a career in internet marketing. This is a two part article which seeks to note possible reasons for the success of the 5% who have managed to set themselves above the alarming failing majority. These may not be the most common of the reasons, but they are worth some amount of consideration.

Reason # 1: Top Internet Marketers are Serious

Which successful person can you point to, who did not demonstrate an attitude of seriousness towards accomplishing his/her goals? None, right? I thought so. Believe it or not, the success you have achieved or the lack of it can be linked to the level of your determination to turn off the television, surfing the net idly or socializing with your friends when you know you have a business to build. The top internet marketers, if you have had any conversations with any of them, will tell you to stay with your nine to five job if you do not intend to be focused and exert the work needed to fulfill your dreams. It’s those who take action and do not make excuses that will live the abundant life.

Reason # 2: Top Internet Marketers are Goal Oriented

Can you honestly say that you are a person that sets goals to accomplish your dreams? If not, then that puts a great gulf between you and the 3-4% of people you make it big on the internet. You can have a wonderful business model or idea that in your estimation will be successful, but chances are, if you do not have calculated goals then you will not make it online. Without having to go through any scholarly definition of what a goal is, it would be remiss of me if I did not mention that goal clarity is the beginning of most successful accomplishments. When thinking about what you want to fulfill in this life, always remember that that goals should be clear, specific and written descriptions of your future endeavors. It begins with a clear focus of:

1. Where you want to go
2. When you want to arrive
3. How you are going to get there

Reason # 3: Top Internet Marketers Know How to Market

Would you give raw meat to a vegetarian? Yeah, if you are not in your right mind! This reason is one of the most important of them all. Successful internet marketers are aware of the skills and strategies being used to roll in the big bucks. They do not use out-dated marketing strategies that make them broke before they earn their first dollar. Unfortunately, too many newbie marketers and those who have been using the internet from “dinosaurs” years ago are many times being fed misleading and inaccurate information. Have you ever said to yourself, ‘There has to be a better way?’

Reason # 4: Top Internet Marketers Do Not Fear Rejection

Many people are leaving a lot of money on the table and one of the main reasons for this is, they procrastinate in connecting with their prospects, for fear of rejection. Top internet marketers do not experience rejection. You see, your prospects will respond to your offer by either making a prejudgment or an objection. If you perceive an objection as a rejection, then your longevity in direct sales will be short. The five main objections that you will most likely receive are:

1. I do not have the money
2. Let me think about it
3. I really do not have the time
4. Let me talk about it with my partner or relative (third party approval)
5. I have to do my research first (15% actually conduct their research, the reaming 85% are emotionally driven)

If you understand why people do the things they do, chances are you will be better able to take the focus off yourself and carry your prospects through the objections you will likely meet in your network marketing business.

Reason #5: Top Internet Marketers Welcome Failure

There are too many people who believe that after writing their first article or uploading their videos to YouTube about their business opportunity, then they can retire from their job. Top internet marketers do not share this sentiment. Rarely is the case, when someone who starts an online business opportunity will fire their boss the next day. There is no such thing as overnight success. Being at the top of your game requires that you will accept the fact, that there will be hurdles in your path before you actually see the results you are hoping to achieve. Your duration in the game will be dependent on your will to succeed. Time will not permit me to go through all the names of people in history who failed many times before they became established. If you decide to shut the door on internet marketing because you failed a couple of times, just remember that it is a decision you have made regarding your abilities and perseverance- NOT that internet marketing does not work, which so many who have left the game end up touting.

Do you have what it takes to be a top internet marketer? People who possess these traits always do better at building their online businesses.

Support is Essential For a Home Based Business

Working from home has many benefits as we all know. However, one of the disadvantages of a home based business is the feeling of lack of real support. Feelings of isolation tends to be one of the drawbacks of a home based business.It is sometimes difficult to get out and about in the wider community and promote your business when working from home. On one hand, home based business owners have the freedom to be able to work their own hours, not have a boss breathing down their neck, no workplace politics, and so on. On the other hand, working from home can make you feel isolated, especially if you do not have contact with other people due to the nature of your business.A supportive team is a must for your motivation to stay high all day every day.It is important that you seek out support for yourself and your business. Where does your support come from? This depends to some extent, on the type of business you are running, the amount of contact you have with other people through the day. Some business owners have no contact with other people through the day.Here are some tips to building a supportive network.* Make a day to meet up with friends each week. have a no excuses policy which means there is no excuse for not attending.
* Networking with business owners is a must.
* Join the local Chamber of Commerce.
* Join any other business networks available, such as a business women’s network.
* Make a list of people you would like to get to know better from these groups.
* Add other people to this list as you think of them.
* Your list should include people who will motivate you to succeed in your business.
* Also choose a mentor who is willing to help you.
* Brainstorm so you have a long list of people you can call on whenever you need to.
* Make the effort to call some of these people on your list each week and develop a relationship with them.Remember, there are many people who are willing to help and support you. Having a strong team of supportive people around you will help you develop and grow your business.Feelings of isolation can be one of the drawbacks of working in a home based business. Surrounding yourself with a group of supportive people will reduce this feeling of isolation.

Best Rated Home Based Businesses – What They Have That Others Don’t

If you are searching for a home business there is no doubt that it will not be easy. Finding the opportunity that is right for you is hard enough, but you also must consider whether your options have good track records. The best rated home based businesses will encompass the following characteristics.Best Rated Home Based Businesses: 7 Important Characteristics That A Great Home Business Will Have1. The best rated home based businesses will offer a product or service that is popular and in demand. You also want to make sure that there is room for future growth.2. People already involved in the business will be accessible to you. You should have no problem finding someone who you can talk to and get your questions answered. Also, they should be able to get you information on and even access to the CEO.3. Best rated home based businesses will have comprehensive, easy to follow training material for you. This training should be delivered mostly through video since retention tends to be better in this case, as opposed to reading pages upon pages.4. Any home business that is dedicated to helping you achieve success will have ongoing available coaching and mentoring for you. I am not talking about email support, I am talking about a live person that you can talk with whenever you need to.5. Best rated home based businesses will have great compensation plans. If you are looking into any type of marketing opportunity, you should make sure the company pays out large commissions and matching override bonuses. Make sure you won’t need hundreds of people underneath you to make a decent income.6. A proven system is so important. Does the system they have in place appear to be working for others? Does it make sense to you? Do you believe in it?7. Best rated home based businesses will be 100% transparent. You should be able to get all of your questions answered and learn everything about the company, what they do and how they do it before you fork over any money.If a home business can offer you these seven characteristics before joining than you can bet that it is a best rated home based business. Checking out an opportunity can be time consuming and tedious, but well worth the reward when you find one. The ability to financially provide for your family while being home spending more time with them will make all you effort worth it!Start Your Search Here

The Myth of Willpower – Why You’ll Never Build Your Home-Based-Business Without the Proper Structure

Now more than ever, people should consider starting a home-based-business. Let’s face it, the job market is uncertain, the stock market is uncertain and the housing market is uncertain. But we as individuals can control ourselves and thus have some certainty that with hard work and the right structures, ANYONE of us can run a successful home business.In the past the problem with most home-business models was that they were based on fluff or emotion. This was most prevalent in the old school MLM model where people were encouraged to come up with the most compelling and meaningful “why” to help them build their businesses. It doesn’t matter how badly you need the money or the success or how many hard times you’ve been through, your “why” will not do it alone.All sorts of people set goals for themselves and forget they need structures in place to support these goals. As many Network Marketers can attest to after months or maybe years of failure, success through will power or your “why” alone is a myth.Structures support us in achieving goals in every facet of our lives. However, with a home-based-business these structures are even more important because no one will do the work for you, nor nag you to get it done.Will power like most emotions is dynamic and changes. You can have a strong desire and great will power for a while and then maybe it wanes. Good structures are always there whether you are feeling focused and determined or exhausted and burned out.So imagine you’d like to build a successful home business. Sure you probably have a great “why”. You may want to spend more time with your family, bring in additional income; maybe you just lost your job etc. etc. Will that “why” really build the business for you? Or, do you think you may need some structures in place to support you?Structures in your business reflect structures in your lifeA structure keeps ideas, procedures and elements together in place over time. When things are in their right place we say things are running smoothly. There are visible and invisible structures in life that support our beliefs; the way we run our business, how we maintain relationships etc. Essentially structures are what support us to reach our goals and manage our commitments.For example, if deep down inside you feel like you are not worthy (of love, success, money, anything) you might have structures in your business that help you support this belief such as no real plan, no support, a false sense that you can become successful by not doing anything and on and on. Procrastination is a certainly a structure that would back up feeling not worthy. On the other hand, a person who deep down inside feels worthy of success and love may create a structure such as a time calendar to make sure he or she is working hard and finding time for play too. This will also back up the feelings of worthiness by keeping him or her focused and thus more successful.Empowering Structures Make All The Difference :Key Structures Every Successful Home-Based-Business Owner Must Have!Because structures support our progress and goal setting no matter what our emotional state may be, empowering structures make all the difference. If you create structures that reflect your spirit of abundance and the fact that you love yourself and feel worthy of success, you will see results in your business.Remember, structures are not necessarily tangible things you see like scaffolding around a building. Of course they can be, but sometimes they are hidden from plain site.Here are three tangible structures that EVERY home-based-business owner needs in place for success:1- Time Calendar Promotes Consistency
A time calendar is a GREAT structure for your home-based-business as it lets you create your days around what you have to do to be successful and what you want or need to do for YOU. (Remember, one of the perks to working from home is supposed to be more time for you and your family.)I recommend taking a few minutes out of each Sunday night to look at the week ahead. Be reasonable about your responsibilities to your business, your family, your other job etc. and create your blocks of time to reflect these.The most important function of your time calendar is to create consistency in your efforts. Make sure that you are actually working on learning and growing your business during the hours you set aside. Cleaning your desk, emailing friends and online shopping does not count! You may even decide to schedule time for that. Again, make this work for YOU and you are more likely to stick to your plan.Here is an example of a time calendar I created with a client who is a stay-at-home mom: 6-7 AM exercise, 7:30-8:45AM is for the kids (getting them up, dressed, fed and off to school or activities) but 9-12 is for studying and implementing home-based-business marketing. 12-12:30 is “her” time for lunch or surfing the net and 1-2:30 she creates content and continues practicing what she is learning. The kids are home at 3pm and it’s family time.OK obviously this is an example that doesn’t fit for everyone. However, it’s a way to demonstrate how valuable the time calendar can be in helping you stay focused and consistent. Once your business is really booming you may have to re-evaluate how many hours a day you work. You may be working too much and sacrificing exercise, family and other commitments. You may be working too little and just at a plateau. The point is you can revisit this each and every week and remember consistency is key!2- Marketing Budget
You wouldn’t start any other business without a budget for your marketing and advertising needs so why start a home business without one? The fact of the matter is that you need a strategy and a budget to implement the marketing techniques you will need for success.You don’t have to spend a fortune but you will need to set aside a consistent amount of money each month. This is for things such as your autoresponder, placing ads in ezines, Pay-Per-Click, marketing trainings and newsletter subscriptions. This does NOT cover the cost of your Internet or phone service and other basic business necessities.As you move forward and begin earning money for your home business you may want to increase your marketing budget. Make sure you are constantly replenishing this budget so you can continue to reach out to your target audience.Again, don’t feel like you have to go out and spend a fortune in the beginning. I recommend $50 per month starting out simply for marketing. If that sounds too high, whatever you can consistently set aside each month should help you get started.
Keep in mind that with the rise of social media (Twitter, Facebook, Digg, You Tube) you don’t need to have a huge marketing budget to reach your prospects. However, this doesn’t mean you don’t need a budget at all.3- Mentors & A Support System
It can be scary starting a home business or taking an existing business online. There is so much to learn and so many places to lose money. Just like any other business, you will not be successful without a bit of teamwork and collaboration.Mentors are incredibly important as you develop and grow as a professional. It can seem overwhelming when you are starting out and it can be hard to know whom to trust. Just like your marketing budget, you don’t need to spend a ton of money in the beginning. I recommend signing up for some FREE newsletters and training courses to figure out what parts of your business you want to focus on starting out. Get a basic grasp on the ways in which to make money from home and how you want to market yourself. Of course you will want to research and develop your unique angle during this time so you can focus on the mentors that speak to you.Once you have found your mentors (at this stage of your business- remember they may change) I recommend working closely with them to learn as much as you can. There are newsletters, conference calls and training programs out there that deliver! And, there are some that are not so great. Trust your instincts and make sure you are implementing what you are learning so you can be sure you are on the right track.With the right structures EVERYONE can have a successful home-based-business.In the beginning, leaving the rat race and starting a home-based-business can seem scary. And, it is. It’s a huge step but one that when done correctly, will be the best step of your life. The right structures are very important. As I mention above, our structures reflect our emotions and our deep-seated beliefs. Take some time to reflect on the structures in your life and how they reinforce positive or negative beliefs that you may have. Remember structures are not always tangible and like the example above something as silly as procrastination may be a structure that reinforces self-doubt or fear of success.And, don’t be afraid to ask for help. There are many of us out there who have valuable information to share.

Market Samurai: A Short Review

Market Samurai (MS) has been on the market for a short time, and thus still remains fairly new. That’s because so few people know about it – and there even fewer people who understand it.

Because MS is so very involved, I won’t try to delve too deeply into its mysteries here, but at least let me give you a grand portrait of its innards. You won’t understand everything – I still don’t – but you owe it to your business at least to know what it can do for you, and you will get a short course in Internet Marketing too.

What is Market Samurai?

Market Samurai is a marketing analysis tool. While the description might be simple, you can believe me when I tell you that the product is not. It is very involved and very powerful, but that is just what makes this product so great.

This is one of the rare products for which power and complication complement each other. Normally we want to keep it simple, but for any user of Market Samurai who has the required background to make real use of it- the power that it offers is very welcome.

For the newbie, there are preset marketing profiles that help you to target valuable keyword in your niche, but this is of course, only the beginning. For the experienced marketer who understands the data, and how to use it to take a pulse on the market, this tool can be your way to real profitability.

Either, newbie or pro, you just can’t afford to be without the information offered by Market Samurai. It really is the current “killer app” for internet marketing.

Keyword Analysis

Let’s start where all Internet marketing starts: The Keyword. Every marketer in the business more than two hours has heard the word. Only seasoned marketers, who have managed to endure the pain of raising an online marketing business has any idea what it really means.

REAL keyword research is what Marketing Samurai is all about. Keeping it simple, you choose a keyword, and Market Samurai accesses Google’s enormous and powerful databases to return you keyword alternatives. I found this function to be efficient, and I found it to be FAST.

Of course Market Samurai also offers powerful features to permit you to filter out keywords, use negative keywords, and in general to shape your keyword structure. Once my structure was developed, MS analyzed the structure with a mouse click.

It offered up everything I usually find in the Google AdWords tool, and a whole lot more, like the “Phase to Broad Ratio”, “Potential Daily Clicks” and even a trends graph indicating the monthly traffic trend for a particular keyword. That of course, is only a first pass analysis!

Another click of the mouse, and I was presented with any of 20 vital statistics, that detailed everything from what I’d pay for first place in Google AdWords, to the number of global pages that mention a specific keyword term. You can set min and/or max values to these statistics, and any keywords not in compliance for that statistic is filtered out. If you understand your intent, and have set these filters correctly, what you are left with is a few surviving keywords that are perfect for your intended purpose.

Out of five stars, I’d have to give keyword analysis the very highest rating. Rating = 5 stars.

SEO Competition Module

As if twenty statistics in the keyword module was not enough to analyze your competition, there is another whole module dedicated to the purpose.

The SEO Competition Modules let you compare your site in a unique color coded array that practically permits you to assess your strength relative to that of your of your competitors with just a glance. By punching in my own site, I was able to compare to the top 10 positions of the Google index. Reading the results is a snap. If your site is green, lots of red means you probably will never rank here for that keyword. The greener the competition is, the better your chances to snag that spot.

This module is easy to use, and the information is generated quickly with a single mouse button click. I can’t give this function less than five stars. What more could I ask for? Rating = 5 stars.

Find and Publish Content

This module offers you the ability to find content from popular article directories and publish them directly to your blog. You can call up you tube videos as well. You can search blogs for content, and even grab relevant material from Yahoo Answers.

Some material you can republish freely, while some is more valuable for use as a reference for building your own articles, but you are done hunting down ideas to write on for your blog. Now, when I have a dry week, I just grab a few of these freely republish-able articles, and push them to my blog with a click of the mouse. I can even schedule when the posts will be published. If you aren’t impressed by now, I don’t know how you manage it. I’m excited just writing about it.

I was a bit disappointed to find that I could not freely republish ALL of the sources that were offered in this module, and some that could be republished would not format for push to the blog without some wee adjustments.

Despite a fly in the appointment or two, though, this module worked extremely well. I’ll knock off a star, if you insist, but this module still beats anything else I have seen for providing access to vital content that you will need for your blog. Rating = 4 Stars.

Other Tools

Other tools include a “Rank Tracker” for keeping tabs on which keywords are working hardest for you. The keywords are listed along with their position and other stats of interest. There is a pro version of the tracker, but the version that comes along with the program has suited me thus far, and I am most happy with the results. Rating = 5 Stars.

There is also a “Promotion” module to help you get backlinks by finding quality sites to post to. Want some “.edu” backlinks? Click the mouse on “WordPress (edu/gov)”, make your selection from the list, and go make your posts. That’s all there is to it.

This module will require some work, as you have to go out and do the posting to obtain the backlinks, but unless you want to compare it to those scam products that fraudulently promise to automatically build back links for you, what else is there?

The module efficiently and quickly assembles resources on the kinds of links you want to obtain, and makes it easy for you to post there. I don’t demand any more than that. Rating = 5 Stars!

The “Domains” module helps keep you abreast of available domain names for sale in your niche. Offer a seed keyword and some other defining data – conveniently provided from the drop down boxes, and up pops a list of domains relevant to your niche. Select as many as you like, and when done, you can export the list, or even just buy them directly from the list.

I could not think of anything additional that I would have liked to see in this module. What it intends to do, it does, unless you want to argue if this module is required at all. I think it is. We need to remember that newbies will be using this tool, and we want to have modules that cater to their needs as well. This module does that very nicely. Rating = 5 stars.

The “Monetization” module is too involved to go into here, but as an affiliate marketer, you simply will LOVE it. You can select to “promote a product”, or “generate dynamic ads”, and from there Market Samurai proceeds to set up a Google AdSense account for your domain, for an Amazon Omakase ad, or what have you. All you need is an account, with an affiliate ID.

Had you chose to promote a product, you would have been given the option to enter your own product, or have the program select products from Amazon, Clickbank, or whatever, where you can edit things like the price min and max, the locale (U.S. or any other place) the department (books, maybe), commission min/max, well, you get the idea. This module does it all, and is especially useful to help ground and educate newbies. Rating = 5 stars.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.